A History of Innovation: 1930s - 1950s

Seven Southern motel owners create Quality Courts, an informal group of motels that set quality standards with respect to physical facilities and operating practices.

Quality Courts published the names of properties complying with the standards and referred business to each other, thereby increasing profits for all.

The average hotel industry room rate is $3.21.
Members formally found Quality Courts United, Inc., an association that would be comprised of independent owners, and set the criteria of membership, creating the country’s first hotel chain.
The average hotel industry room rate is $5.91.

Quality Courts membership doubles to 126 members.
  Early 1950s
Quality Courts becomes the first to offer to the industry such innovations as wall-to-wall carpeting, daily change of linen, 24-hour desk service, and in-room telephones.