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A History of Innovation: 1960s-70s

Choice Hotel's History - History of Hotel Innovation

  1960
The average hotel industry room rate is $10.81.
   

1963
Quality Courts goes from a non-profit organization to a for-profit corporation and changes its name to Quality Courts Motels, Inc. Stock is sold for the first time to members and employees.
   

1968
Quality Courts' headquarters are relocated from Daytona Beach, Fla., to Silver Spring, Md.
   
  1969
Quality Courts' membership increases to more than 24,000 rooms, making it the largest association of independent motel operators in the world.
   
 
1970
The average hotel industry room rate is $19.83

Quality Courts establishes a European Division Headquarters in Brussels and establishes Quality Motels of Canada.

Quality Courts begins offering 24-hour, toll-free central reservations.
   

1972
Quality Courts Motels changes its name to Quality Inns International to reflect its growing global presence. The company's first European hotel, the Quality Motel in Ratigen, West Germany, opens.