A History of Innovation: 1980s

Choice Hotel's History - History of Hotel Innovation

The average hotel industry room rate is $45.44. Quality Inn International merges with Manor Care, Inc., a healthcare company.

Quality Inn becomes a wholly-owned subsidiary of Manor Care.
Quality Inn develops the successful and innovative strategy of market segmentation and divides its lodging system into three distinctive chains: Quality Royale, a luxury brand; Quality Inn, for the moderately-priced, three-star market; and Comfort Inn, a new budget franchise aimed at the luxury budget two-star market.’ The first Comfort Inn hotel opens later that year in Atlanta.



The Sunburst central reservation system is introduced and accounts for 23% of all room sales delivered to franchisees in the first year of operation. Sunburst is the industry's first global marketing and reservations system.

Quality makes its advanced telephone reservation system available to national efforts to find missing children.


Quality becomes the first hotel chain to introduce a mandatory program of nonsmoking rooms in guest rooms worldwide.

Quality Inn buys the rights to the Clarion Hotels name, and all Quality Royale properties become Clarion brand properties.

Quality Inn launches another brand, which would become Sleep Inn.

Quality Inn announces the launch of Comfort Suites, an outgrowth of the Comfort Inn brand. The first Comfort Suites hotel opens in Anaheim, California.


Quality Inn International enters the market in India.
Quality Inn becomes the world's third largest hotel chain by number of rooms.