Room to Rebuild

As a lodging company, Choice’s core mission is to provide shelter to guests who are travelling away from home. As a foundation, The Choice Hotels International Foundation’s mission is to provide food, clothing and shelter to those in need; to support the educational efforts of schools, workforce entry organizations and the hospitality industry, and to promote the growth and development of tourism.

In 2009, Choice launched the Room to Rebuild program, in partnership with Rebuilding Together, to ensure that our mission became an intrinsic part of our corporate social responsibility efforts. For 20 years, Rebuilding Together has rehabilitated homes for the most vulnerable of our population – the low-income elderly, disabled veterans, and families with children – all at no cost to the homeowners.

Rebuilding Together partner and Plan!t Now’s co-founder, Morgan Freeman talks about Rebuilding Together.

Choice Hotels International is partnering with Rebuilding Together and Washington NFL linebacker, London Fletcher, April 20 for a Room to Rebuild project in Washington, DC in support of National Rebuilding Month. Get involved by making a donation to Rebuilding Together.

Here are some of the highlights from our Room to Rebuild program:

Choice Privileges
After Choice’s partnership with Rebuilding Together was formed in 2009, Choice announced that the members of its Choice Privileges rewards program could redeem points for donations to Rebuilding Together.


	REBUILDING DREAMS TOGETHER October 21, 2011 - Detroit, MI With the success of last year’s project, Econo Lodge and Rodeway Inn franchisees have teamed up again with Rebuilding Together, the signature cause of Choice Hotels, to help a homeowner in need through the Rebuilding Dreams project. Through several weeks of online voting, consumers were able to select one of four deserving finalists, to have their house repaired and renovated. After thousands of votes, the winner of the 2011 Rebuilding Dreams project is Ms. Delois of Detroit, Michigan.

	MONTGOMERY COUNTY ROOM TO REBUILD September 12, 2011 – Silver Spring, MD In honor of the 10th anniversary of September 11 and National Day of Service and Remembrance, Choice hosted the annual Silver Spring Room to Rebuild project on September 12. Over 75 Choice associates participated in the “Progress Place” project, which helped revitalize Shepherd’s Table and Community Vision, neighboring non-profit facilities.

	SUMMER SALES PROJECT August 10, 2011 – Denver, CO As part of the Summer Sales Meeting, over 60 franchise sales associates participated in this project to improve several homes in Denver, CO.

	FRANCHISE SERVICES PROJECT June 29, 2011 - Phoenix, AZ During the Franchise Services Summer Meeting, Choice field associates participated in a project at the Scottsdale Training and Rehabilitation Services (STARS). Over 150 people participated in the event which included associates as well as qualified vendors.

	ChoicePRIDE ROOM TO REBUILD PROJECT June 17, 2011 - Washington, D.C. To commemorate Lesbian, Gay, Bisexual, and Transgender (LGBT) Pride month, ChoicePRIDE volunteers partnered with Rebuilding Together to assist in rebuilding the SMYAL (Sexual Minority Youth Assistance League) charity in Washington, D.C.

	GLOBAL SALES ROOM TO REBUILD PROJECT June 10, 2011 - Pittsburgh, PA In the Pittsburgh Hill’s District, the Choice Hotels’ Global Sales Group and friends volunteered to renovate and rehabilitate the home of a homeowner who struggles with asthma, and her condition was exacerbated by the condition of her home. Now, because of Choice and the Room to Rebuild program, she is able to live independently in a safe and healthy environment.

	GLOBAL SALES ROOM TO REBUILD PROJECT April 1, 2011 - Indianapolis, IN Choice Hotels’ Global Sales associates and friends volunteered to rehabilitate the home of a retiree that has lived in his home for or over 50 years, where he and his wife raised their 11 children. Through the Room to Rebuild project, Choice updated areas of his home to meet ADA accessibility standards and made several other improvements.

PAST ROOM TO REBUILD PROJECTS