Easily manage travel, track stay, and save up to 15% off

To get started, sign in to your Choice Privileges account and register your business. Manage your employees’ travel from one convenient place.
*Terms apply
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Free to join. No contracts. No minimum stays.

Registering your small to medium business in three easy steps

 

Step 1

Sign in or join Choice Privileges

To keep your account secure link your business account to Choice Privileges.

Step 2

Register your business and travelers

Provide some basic information about your business so we can serve you better.

Step 3

Book directly on ChoiceHotels.com

Travelers can access special rates and start saving with Choice Hotels Business Direct.

 
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Why Choice Hotels Business Direct

All the tools you need to manage your travel in one convenient place

 

Get guaranteed savings

Get guaranteed savings and more discounts the more you spend. Easily see and manage your total spend, earned benefits and overall savings in one convenient place.

Spend less time managing travel

Utilize our travel management tools to simplify bookings, improve visibility into business travel activity, support compliance with company guidelines, and reduce the time spent managing logistics.

 
 

Policy control and compliance

Easily set travel rules like expense limits, preferred hotels and payment methods by team or role.

Track analytics and insights

Track behaviors, spend, savings and loyalty benefits through intuitive dashboards. Optimize travel with data-driven insights that can save you money.

Flexible payment solutions

Consolidate billing, enjoy flexible payment options and book using special rates with Direct Pay from Choice Hotels.

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Traveler benefits

With Choice Hotels Business Direct, time on the road is more rewarding for travelers with endless options at over 7,000+ hotels around the world across 22 brands.

 

Get Gold status in 5 nights
Earn points faster and enjoy more exclusive rewards and benefits with every stay.

New Titanium tier
Our new top-tier status for the most loyal members, featuring the new Titanium travel award.1

Earn milestone rewards2
Unlock more bonuses like Choice Privileges bonus points and gift cards—just for staying at Choice Hotels.

Redeem for what matters to you
Earn Choice Privileges points to put towards reward nights, gift cards, airline miles and more.

 
 
 

Ready to get started?

Sign into your Choice Privileges and create your new business account today.

 
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Frequently Asked Questions

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*Terms apply. Please see the Choice Hotels Business Direct Terms and Conditions for more information.

1. Titanium Travel Award: Receive an annual coupon for 50% off the Choice Privileges points required for a Reward Night stay at select properties. The annual award is valid for one Reward Night reservation of one room for up to 7 consecutive nights once a year. Valid at a curated selection of properties, including Ascend, Cambria, Radisson Blu, Radisson Red, Radisson Individuals, Westgate Resorts, Bluegreen, and other premium locations.
2. Milestone Rewards apply to qualifying night stays at participating Choice hotel locations; Rewards are capped at 50 nights per year.