TERMS AND CONDITIONS OF RESERVATIONS CLUB TO BE APPLIED IN MEXICO (THE “PROGRAM”)

NOTICE: Choice Hotels de México, S. de R.L. de C.V. (“Choice Mex”) shall reserve the right, at any time to modify, change, amend or supplement at any moment the terms and conditions of the Program, including without limitation the right to modify the amount of points for being eligible to obtain a Prize (as defined below), cancel or impose limitation on the prizes, or the Program.

1. Registration

1.1 By applying and registering in the Program, you accept the terms and conditions of the Program as they be modified, amended or supplemented from time to time by Choice Mex.

1.2 This Program is addressed only for individual persons above 18 (eighteen) years old, and is solely addressed to persons dedicated to make lodging reservations (i.e executive assistants or travel agency agents) provided that this Program is not addressed to and therefore shall not be in the benefit or for the use of commercial or any other kind of entities such as corporations, companies, etc.

1.3 Registration in the Program shall be subject to Choice Mex’s sole discretion, provided that each individual person obtaining a registration number shall be considered as a Member.

1.4 No charges shall be imposed for the registration into the Program.

1.5 Applications for registration can be made through the Choice Mex website www.choicehotelsmexico.com, by supplying the information requested for such purposes. Once such registration is made, Choice Mex shall provide a registration number.

1.6 Choice Mex, Choice Licensing B.V., the Hotels and any of their parent companies, affiliates, principals, subsidiaries, or affiliates employees do not assume any liability arising of or in connection or with regard the decision of any Member for obtaining its registration in the Program or for the Prizes or for the information provided to Choice Mex in such regard.

1.7 Choice Mex shall have the right to cancel any Member’s registration and Prizes under the Program without any further responsibility.

1.8 The Program does not constitute and shall not be construed as an offer, job offer or contract obligations assumed by Choice Mex.

1.9 Choice Mex shall have the right at any time to cancel any Prize of the Program without any further responsibility to the Members, even for those points or Prizes earned at the time of cancellation that for all purposes shall be considered as expired.

1.10 Choice Mex, Choice Licensing B.V., the Hotels and any of their parent companies, affiliates, principals, subsidiaries or affiliates employees cannot be considered eligible to participate in the Program or to earn points under the Program.

2. The Program.

2.1 Acknowledgement and compliance with the terms and conditions of the Program is of the sole responsibility of each Member.

2.2 The Program and Prizes are only valid in Mexico.

2.3 The Program is based on the accumulation of points that each Member may gain by reserving lodging (up to the extent such lodgings are used under such reservations) through the Choice Mex website and by providing the registration number at certain participant hotels that from time to time may be incorporated in the Program by Choice Mex, such as Comfort Inn®, Quality Inn® or Sleep Inn™ (the “Hotels”) in Mexico, which make a Member eligible to obtain certain Prizes (as defined below). Notwithstanding the foregoing, please note that the participation of any of the Hotels in the Program may vary from time to time, and not all of the Hotels may be a participant to the Program.

2.4 Points in this Program will be earned by persons dedicated to make lodging reservations (i.e executive assistants or travel agency agents). Points will be earned for each reservation booked and stay completed. Reservations must be booked at and the guest must complete their stay in order for points to be earned. One (1) point will be earned for each completed night of a reservation. For example, a six (6) night stay completed equals 6 points.

In no event will points be earned for expenses including tax, products, services, meal, special events, or other.

2.5 Neither the points or Prizes, generated and accumulated under the Program shall have any monetary value, and in no event can be considered as a Choice Mex debt or a debt by any of the Hotels.

2.6 Points are for the sole benefit of the Member and are not negotiable or transferable to anybody, even upon decease of the Member.

2.7 The Program is not accumulative with any other program, special offer or promotion, plan or benefits that Choice Mex, Choice Licensing B.V., or the Hotels may grant or offer from time to time.

2.8 The Program does not confer any contractual or legal right to the Members, since its main purpose is that the Members gain points so they become eligible for certain Prizes (as defined below).

2.9 Subject to the terms and conditions contained in the Program, points shall only be generated after registration of a Member in the Program, provided however, that in no event shall any registration shall have retroactive effects prior to the date of registration.

2.10 Points shall remain valid for a period not to exceed one year from the date they are generated, provided that once such year has elapsed such points will automatically and definitively expire. Once the points have expired they will not be considered to obtain any of the prizes and will not be reinstated.

2.11 In the event a Member wishes to cancel his/her registration in the Program, all the accumulated points will be considered as expired upon such cancellation request.

2.12. Choice Mex at any time shall have the right without any further responsibility to the Members to cancel any registration, restrict Prizes, and to consider any points earned as expired, if Choice Mex at its sole discretion, consider that any Member has committed or is involved in any fraud, fraudulent act, abuse or any act or omission that may contravene the use and benefits of the Program.

2.13 Reservations for Choice hotels outside of Mexico are not eligible and will not earn points in this program.

3. The Prizes

3.1 Subject to the terms and conditions of this Program, a Member may be eligible for a Prize once such Member has accumulated certain amount of points within certain period of time. A Prize may consist of movie theater tickets, gift cards, or some other to be determined prize (the “Prizes”). Equivalences of points and Prizes may be checked at Choice Mex website .

3.2 Each Member acknowledges that certain Prizes may not be available at the moment of request. Privileges may be changed, amended, canceled at any time at Choice Mex’s sole discretion.

3.3 Each Member agrees and acknowledge that the Prizes shall be provided or rendered by third parties, therefore each Member agrees that in no event shall Choice Mex, Choice Licensing B.V., the Hotels or any of their principals, quota holders, parent companies, subsidiaries, affiliates, directors, employees, agents shall be held responsible for the compliance of or for the services related to or in connections with the Prizes.

3.4 For redemption of Prizes, each Member must review the actual balance of his/her points, provided that such balance must be confirmed by each Member at the phone number + (52) (55) 5377 1950 attention Juan Carlos Garcia Perroni or any other person appointed from time to time by Choice Mex. In such assistance telephone number each Member shall receive the relevant information with regard his/her monthly balance, the Prizes available at such moment and the dates and places of delivery of such Prizes.

4. Miscellaneous

4.1 Any claim or controversy that may arise from the Program, Prizes shall be solved by Choice Mex.

4.2 All taxes, duties, fees or any other charge that may be imposed on the Prizes or their redemption shall be assumed by the Members

4.3 In no event shall Choice Mex, Choice Licensing B.V., the Hotels or any of their principals, quota holders, parent companies, subsidiaries, affiliates, directors, employees, agents shall be responsible or held liable for indirect, incidental, special, punitive or consequential damages or losses, suffered by any of the Members in connection or arising from the Program, the points or the Prizes.

4.4 The Program shall be subject to Mexican applicable laws and is void where prohibited.