Choice Hotels International, Inc. European Economic Area Privacy and Security Notice

Choice Hotels International, Inc. and its subsidiaries (“Choice”, “we” or “us”) are committed to providing you with an efficient and customized Internet experience. Choice complies with applicable privacy and data protection laws, including the European Union’s (EU) General Data Protection Regulation. This Privacy and Security Notice (“Notice”) explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.

This policy was last updated: 13 February 2023. 

Terms of Use


Choice Hotels International (NYSE: CHH) is one of the largest and most successful lodging companies in the world. Choice currently franchises more than 6,800 hotels, representing more than 500,000 rooms, in more than 35 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travelers with a range of high-quality, high-value lodging options throughout the United States and internationally. For more information on Choice Hotels, visit the company’s Website


Hotels franchised under Choice’s brand (“Franchised Hotels”) are independently owned and operated. As a result, your personal information collected or maintained directly by Franchised Hotels is processed by Franchised Hotels as a data controller of your personal information. Your personal information is not subject to this notice unless such information has been shared with us. If your information has been shared with us, we will process your information in accordance with this Notice. For example, if you book a reservation directly with a Franchised Hotel and that hotel utilizes our proprietary property management system, your personal information related to that reservation will be transmitted to and processed by Choice. We do not control the collection, use, or access of your information by the Franchised Hotels and their staff. The Franchised Hotel is the merchant who collects and processes credit card information and receives payment for your stay. The Franchised Hotels are subject to the merchant rules of the credit card processors they select, which establish credit card security rules and procedures.

What personal information does Choice collect and process and for what purposes?


How is personal information used?


When is personal information disclosed to others?


Does Choice process my personal information outside the European Economic Area?


What are my data rights?


How do you store and secure my personal information?


Do you use “cookies” and similar technologies?
Do you use interest-based advertising?


Do you use my device’s geo-location data?


How long do you keep my personal information?


What if I apply for a career at Choice Hotels?


Does this notice cover other sites linked from this website or Choice’s mobile apps?


What about changes to the privacy and security notice?
How do you resolve complaints?


What if there's a difference between versions of the Privacy and Security Policy?


Who is the data controller?


Children's privacy


How do I contact the Data Protection Officer?


How do I contact Choice Hotels International, Inc.?